Instagram is a word that all of us know, but eleven years ago this wasn’t the case. The rise of Instagram has been meteoric, and because it is still a huge part of modern society its path on the curve of Diffusion Theory isn’t done yet. That being said, we can look at how it got to where we are today.
In 2009, a Stanford graduate named Kevin Systrom was working on a web app called Burbn while employed at Nextstop. Burbn was an app where people could post their plans to drink as well as their drinks of choice, and in 2010 it transitioned to a mobile-photo sharing app. In the first day of the launch, Instagram amassed 25,000 users and they reached 1 million within two months. In 2012, Facebook purchased Instagram for $1 billion in cash and stock, and since then Instagram has only become more popular.
Instagram caught on and spread because it provided a new way for people to connect with their friends, through photos. If there’s one thing that most people love, it’s sharing their cool pictures with their friends. This is why there were so many early adopters. Once celebrities began endorsing and using the app, it spread even faster, and the early majority began. Some people are late adopters now, because they don’t think they need to use another form of social media. Most of these people are in the 35+ age range, and primarily use Facebook as their social media. People are also hesitant to adopt this technology because they don’t want people to know what’s going on in their lives.
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